A symbol calling as many people as possible to act with greater vigilance against the waste that frequently ends up in the ocean, especially plastic bags.” Launched more than 25 years ago, this campaign, then sponsored by Isabelle Autissier and Nicolas Hulot, now encompasses all of La Rochelle Aquarium’s awareness-raising actions (targeted activities, educational events, releases of turtles, beach cleaning and so on).
In 2011 and 2012, the Aquarium fitted out a ship in sea turtle colours. A small 6.5 m vessel thus became the standard-bearer shedding light on the cause of these endangered perpetual migrants.
As it sailed across their feeding areas in the Atlantic during the races in its class,« La Tortue de l’Aquarium » set its course for Bahia on 25 September 2011 to take its message to the sea turtles’ nesting sites on the other side of the Atlantic.
The timeless and symbolic Aquarium T-shirt displays the logo “La Mer n’est pas une poubelle”. The Aquarium’s teams all wear it whenever they are working with the general public!
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